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Research papers

The latest attempt to square the circle

A source of dissatisfaction among media planners in Germany was the impression that different instruments for measuring quality of media contacts led to different scores depending on the medium offering the score. Against this background a very large...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Peter Beike
June 15, 1984
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Citation

Beike, P. (1984a, June 15). The latest attempt to square the circle. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/the-latest-attempt-to-square-the-circle